Obama Looks Ahead to Oregon Primary in E-mail Push
While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors.
View ArticleObama's Web Ads May Have Driven Big North Carolina Win
Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month.
View ArticleObama Spent Most of $3 Million This Year on Google
UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google.
View ArticleClinton Spent Far Less Online Than Obama
Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google.
View ArticlePolitical Action Ads Emerge in May
MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support.
View ArticleObama Aimed for Performance with Local and Social Buys in May
The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites.
View ArticleMcCain Pushed Iran Issue in June Web Ads
Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator.
View ArticleGoogle Grabs Most of Obama's $5 Million in Online Ad Spending
Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News.
View ArticleStudy: GOP Outnumbered Dems Online in Campaign 2008
But Barack Obama's supporters were more likely to post political content, donate online, and engage in activities than John McCain's.
View ArticleWeb Ad Spending Fell 5% in First Half 2009, Says IAB
Interactive ad revenues came in at $10.9 billion in the first six months of 2009. Search ad spending still dominates, as performance-based spending stole share from CPM spending
View ArticleIAB Ad Spending Report Evolves as Others Stagnate
Association ferrets out hard numbers, while TNS and Nielsen rely on panel and rate card estimates.
View ArticleIAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes
Internet ad spend declines by 3.4 percent in 2009 compared to prior year. But strong fourth quarter softens the blow.
View ArticleSMBs to Boost Social Media and E-mail Spending in 2011
Borrell Associates finds more than half of small businesses will increase digital spending this year.
View ArticleDigital to Attract 17 Percent of Global Ad Spend in 2011
Global digital ad investment will reach $100 billion by 2012, GroupM predicts.
View ArticleAT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Publishers no longer face the disappearance of wireless telco ad budgets.
View ArticleKantar: Display Ad Gains Are Offset by Plunging Search Market
Insurance, legal, and medical services firms slashed their search spend this year, researcher says.
View ArticleMobile Drives More Search Ad Clicks
Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices.
View ArticleReport: Online Ads To Beat Print Spend For First Time
Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls.
View ArticleSurprising Leaders in Super PAC Web Ad Spending Race
Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates.
View ArticleResearcher: Facebook's 2012 Ad Sales to Top $5B
But Google will soon catch up in the display category, eMarketer says.
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